8 Important Statistics About Video Marketing In The US Today
Every brand needs a video marketing strategy — this idea isn’t new. What is new is how extremely important video has become on platforms and channels. Video marketing can be used for everything from building customer relationships to promoting goods and services and it also serves as a medium to present tutorials, testimonials, live-stream events, and create creative content.
Video is no longer just a small part of your marketing plan, it should be the center of your campaign efforts.
According to Oberlo, here are 8 important statistics about video marketing in the US today:
1. 85% of internet users watched online video monthly
We are in the age of constant video consumption – YouTube, Facebook, Instagram, and many other channels focus so heavily on creative video content and make it easy for users to consume this content.
2. Internet users watch an average of 6 hours and 48 minutes of video per week
Preference for video over written content isn’t just because of entertainment purposes, studies have shown that 54% of consumers want to see more videos from businesses they follow or support. Because of the increase in the demand for video content, influencers are creating and producing many different types of video content monthly, weekly, and some even daily. Videos are easy to keep up with and understand whereas people have the tendency to skip written and audio content.
3. 54% of consumers want to see more video content from a brand or business
Video content boosts information retention. If your customers were to only hear something, they’re likely to retain about 10% of that information three days later. If what they hear is accompanied by relevant images, they’ll retain an average 65% of that information three days later.
4. 73% of consumers say they have been influenced by a brand’s videos
Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Videos can act as the bridge that links what you are saying to who you really are, allowing your audience and customers to see behind the curtain and get to know your brand.
5. 88% of those using video to market are satisfied with their ROI
Looking at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. The main reason that video marketing is preferred over written content is that visual formats are preferred by users – visual learners find it easy to watch tutorials, how-tos, and lessons online over reading or listening to audio.
6. Video marketers get 66% more qualified leads, with a 54% increase in brand awareness, and here’s the most important part, 93% of those businesses using video marketing on social media say they’ve landed a new customer
Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding. This increase in lead generation is because of the education that videos bring. Customers put trust in the brand while also being able to educate themselves about the company or product through visual content.
7. Consumer stay on a website 88% longer if it has videos
Videos can help keep individuals on your website and keep them engaged for a longer period of time. The average user spends 88% more time on a website with video content on the page. If you want users to spend more time on your website, create product videos, testimonials, and tutorials of your product or service to help keep them engaged and entertained.
8. In 2017, video made up 72% of all internet traffic, in 2022, it will be 82%.
And I think that just got accelerated. Not to mention the 15-fold increase of LIVE video; just like we do everyday at 2:00pm.
Live-streaming videos are all the rave, especially in this time of crisis! Take advantage of Facebook/Instagram live, stories, and periscope to engage with your followers by sharing relevant content, reporting news, and posting humorous content.
Check out our discounted services here. If you or another business you know could benefit from the marketing and advertising services of Two Second Media, please reach out. Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!
Statistics taken from www.oberlo.com/blog/video-marketing-statistics