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8 Social Media Marketing Tricks To Follow During the COVID-19 Pandemic

The COVID-19 pandemic has undoubtedly taken a great toll on businesses, consumer behavior, the stock market, and overall economic health. These are times when not only small businesses but many large corporations need to find the silver lining in not only surviving – but thriving in this time of vast economic uncertainty. Business owners are looking for opportunities that will help them build long-term relationships with their customers – all from a distance. These unprecedented times call for a strategic approach to your online marketing and advertising strategies, and that’s where we step in.

Before getting into the strategies, make sure to check out the amazing deals we have going on right now in an effort to support local businesses.

Here are 8 strategies your business may benefit from during this pandemic:

  1. Make a statement
  2. Consistency is key
  3. Adapt your posts and ads to the current situation
  4. Use relevant hashtags
  5. Learn more about your target audience 
  6. Utilize Facebook and Instagram live 
  7. Paid media
  8. Give back to the community


#1 Make A Statement

Everyone is scared, so it’s important to present the precautions your business is currently taking to protect your team and customers against COVID-19 and it starts by acknowledging that there is a lot of uncertainty. Remember that your audience is already receiving many repetitive messages from what it seems like every brand that was ever created, so one unique yet authentic statement without expressing your opinions on the severity should work.


#2 Consistency Is Key

According to Techipedia, consistent brands are worth 20% more than those with inconsistencies in their messaging. Whether you publish posts every day or once a week, it’s crucial for your business to choose and adhere to a schedule. Since the virus outbreak, individuals are working from home or not working at all, so chances are they are going to be on social media a lot more than usual. Whether it be content quality, quantity, or schedule – when it’s not consistent you can end up confusing your audience. Keeping up with a regular posting schedule and a theme in the posts can help create an enhanced customer experience and build brand trust.


#3 Adapt Your Posts And Ads To The Current Situation

In most parts of the country, individuals are being advised to stay home and only go out on a need basis. Thus, if your business is able, offer delivery or curbside pickup. Get creative with your business and brainstorm ways you can deliver your service or offer it online. The adaptability and versatility of your business during these times will demonstrate a strong sense of resilience in your product or service and restore faith in your business.


#4 Use Relevant Hashtags

This is a time of heightened social media use. Your business can maximize that reach on social media channels by using trending hashtags. Using hashtags can extend your reach while simultaneously portraying your brand’s credibility, one that is trendy, modern, and up-to-date.


#5 Learn More About Your Target Audience 

It’s always a good idea to learn about your customer base and their changing buying behavior. Your research can provide you with the opportunity to create content that converts them into customers. Doing so, you can learn what measures and strategic approaches to take in the language and imagery you use in your content moving forward. The more research you do, the more you will know about their pain points and what motivates them to purchase things.


#6 Utilize Facebook And Instagram Live 

For local businesses who are hurting more than ever before, it is important to really get personal with your customers. With Facebook and Instagram live, you can really get the chance to connect with your audience in a more direct way. Remember that video marketing can result in higher conversions, and according to Facebook, live videos receive three times higher engagement than pre-recorded videos. Grab your phones and talk directly to your customers, you can answer questions, offer deals, and provide demos.


#7 Paid Media

Take advantage of increased social media use, boosting your posts as needed can help you engage with your customers more than ever. Boosting posts can amplify the reach of your content so that it can appear to a much higher range of your target audience and include individuals who don’t follow your page.


#8 Give Back To The Community

Businesses are flooding their customers with brand messages and updates every day. A great way to stand out from the rest is to think of those who are really struggling and taking the hit right now. Now is the time to show your consumers that you really care. Donating proceeds to charity, offering discounted products and services or free delivery, or just spreading positivity in any way you can.


We hope these 8 social media tricks can help your business through this difficult period. Remember, Two Second Media is always here for you – conversations are always free!

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