Small businesses that are looking into how press releases fit into their business model may be unaware of the benefits it could bring for the long-term. Without PR, it’s unlikely you will gain the added attention for which your company strives and deserves in this...
In 2020 most businesses will go to the internet to start marketing their business, it's quick and relatively inexpensive to get started. But for many, the internet isn't the only marketing solution available. Many people believe "radio is dead." However, that’s not necessarily the case. According...
It doesn’t matter what your business may be, having a professional image is extremely important to convey to your customers or prospects the right impression. The images that are used to showcase your products and services, your website and social media are evaluated on an...
More platforms now offer the ability to create and publish 360-degree photos and videos as the popularity of immersive virtual reality experiences continues to grow. Consumers are visual and increasingly viewing this media format. There's a wealth of potential marketing applications for 360° photos and...
The heart of business success lies in its marketing. Why does your business need marketing? Oxford Dictionaries defines marketing as the action or business of promoting and selling products or services, including market research and advertising. Your business needs marketing because, without it, your business...
As businesses begin to reopen and things start returning to “normal”, companies are going to be looking at the best ways to increase their visibility and generate as much new business coming in, when it comes to marketing and advertising. The ability to optimize marketing...