Why Every Small Business Needs Competitive Intelligence

Competitive Intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors help shape product development, pricing, brand positioning, and more. The key is to identify challenges, advantages, and white spaces to build a strategy that creates...

website content

Writing Content For Your Website – It Is Different

Website content provides information that can be used to educate search engines about your website. You should always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website's purpose. You must know what your topic is before you start writing...

The Best 5 Ways To Use A 3 Minute Video

There are many different ways to use videos for your small business. Here are five different ways that you could use 3:00 minute videos to help you sell or explain how your products or services can benefit your customers.   1. Informational Videos  Informational videos often need to...