Can Social Media Generate Leads for Your Business?
It should be no surprise to you that today, around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. After all, you can hardly walk down the street without running into somebody who is consumed with their mobile device. No longer is it just a trend, but it has now become a way of life for the majority of the population.
So what does this mean for you? It means you need to get “social.”
Today, 71% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily. The reason for this is because it is becoming necessary.
People are becoming increasingly more tech-savvy, and they are expecting businesses to follow suit. It is no longer good enough to have a “customer service” desk in a physical location. Now you need to be in people’s living rooms as well as in their mobile devices. If someone notices they need new wooden floors while eating cereal one morning; you need to be right there with them to have a discussion about it. After all, that is what social media ultimately is. It’s a conversation.
When it comes to social media platforms, Facebook continues to dominate. It remains the most used platform among both marketers and consumers. Among all social media platforms, Instagram likely sees the most evolution with new features every few months. Twitter still stands strong as one of the top social media platforms in spite of a slight drop in user count during the last two quarters of 2018.
Although organic growth is what we all strive for, changes in social media algorithms have made it much more challenging to achieve. Paid advertising has become somewhat of a necessity, rather than an option, for businesses that want to gain more visibility and strengthen the impact of their social marketing efforts.
Just having accounts on different social media platforms is not enough. While it is a good thing to use social media, it is possible to make your business appear worse if you are not using it correctly. In order to generate business through social media, you have to use it correctly.
Whether you already have various accounts that you are looking to optimize, or you are considering diving into the social networking world for the first time, there are a few guidelines that should be followed.
1. Don’t bite off more than you can chew
It is better to have a few, well done, social media accounts than to try and chaotically tackle every one of them.
People like to look at pictures. This is why the click-through rate is 27% higher when visuals are included in posts.
3. Be present
Just like with any relationship, it won’t grow unless you are consistently putting time and effort into it. Therefore you need to put time and effort into growing relationships with your customers. Interact with those that interact with you and give them good content consistently. This might even mean posting once a day on each of your platforms.
4. Be consistent
People respond well to a consistent presence. It may be a good idea to construct a content calendar that will allow you to space things out properly.
5. Be Sharable
Give people reasons to share your profiles with other people. For example, let’s say you ask customers to like your Facebook page. Your job is to remodel the kitchen. Upon finishing, post before and after photos of the work you did. This gives clients a chance to show all their friends and family their new kitchen, which, in return, will lead them to you.
6. Good Content
All your problems can’t necessarily be fixed by posting cute pictures of kittens every day. You want your content to reflect your company well, and attract the attention of your target audience. While this might be easier said than done, it is important to keep in mind.
7. Link it all together
All aspects of your social media campaign should link together. Cross-promotion is a huge advantage of having multiple social media platforms. It allows your target to find you in more and more places. It can also lead people back to your company website or physical location.
8. It is not your personal profile
Focus on keeping a professional appearance and your business personality. While there is no harm to have some fun with social media, at the end of the day it will be reflecting your business.
We understand that what we are telling you might not be the easiest project to tackle. After all, it is all about building relationships that take time. It is important to understand that you will need to commit to every social media platform you join.
If you are going to dip your toes in and then just hang around, you are wasting your time. It can also harm your business’ appearance to be seen as a “ghost town” in any particular social platform. Fortunately, there is software available to help your construction business along the way. Programs like HootSuite are affordable and can make your life so much easier. If the software won’t cut it for you, go to the professionals. It won’t be a walk in the park to get your social media presence to where you want it. However, it is necessary.
Social media is no longer just the future, it is the present. People expect businesses to be where they are and to talk to them specifically. At the end of the day, there is no excuse not to be involved in the ever-changing social world. You and your businesses will be glad you did.
We would love to hear from you if you were thinking of coming up with some new and fresh ideas to market your business! Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!