Establishing Yourself as a Subject Matter Expert
People go to the internet to seek information. This can come in the shape of scouring social media to see what a friend or family member has been up to, to using search engines in hopes of finding a solution to the weird noises your car is making. Today, information is abundant. Practically any search on Google will provide you with thousands, if not millions, of hits. This means at any given moment there are thousands of people posting information about some particular topic to the web.
So how do you stand out?
The answer is simple. You become a subject matter expert. Now the word expert typically scares off most people, considering you typically have to put forth years of vigorous training to be considered an expert in most things. However, it isn’t as difficult as it may seem.
It all starts with knowing yourself or your business. This isn’t always the easiest step, as it is often harder to truly dig into our own minds than the minds of others, but it is necessary. What are your interests, or what does your business value? Often it is as simple as answering those types of questions that can get you started.
For example, let’s say you have a bicycle shop. Your favorite part of the job is helping customers pick out their first bike. With this information, you can become a subject matter expert. Write a blog post on the top eight essential items to shop for when expecting a child. Follow this up with similar content, periodically, that you believe to be helpful. Chances are, if you find it interesting and helpful, so will someone else. With your unique experiences, you can provide unique insights to all the content you publish.
Today, it’s easier than ever to be heard.
Once upon a time, it was a hassle to spread information just in the town you lived in. Those days are long gone. Publishing content today is something that anyone can do. All it takes is a single click of a button and your work is distributed across the world.
With the popularity of social media booming and more and more people having access to the internet, becoming a subject matter expert is far more realistic. People no longer have to publish an entire book or spend years doing research, they just have to supply the information they have gathered through their own experiences and knowledge.
However, don’t let this fool you. While it is easy to get your content out into the world, no one is required to read it. You may have access to the entire world, but so does everyone else. Luckily, there are tips that can help you beat out your competition and end up on the front page of google searches:
Post good content
While this may sound obvious, it is very important. People and search engines alike demand good content before they will take you seriously. Everything from the title to visuals must be thought out in order to make search engines happy and your readers happy. Writing good content could be another article in itself, so we will just leave it at that.
Use the right tools
While Facebook, Twitter, Pinterest, YouTube, Linked-In, blogs, websites, videos, eBooks, and articles are all excellent devices to getting content to out to others, they don’t all work for everyone. A motorcycle dealership may find that video reviews on new products work best for them, while someone that makes local jewelry might use blogs and Pinterest. Don’t try to overwhelm yourself by using all of them if you don’t have to.
Regardless of what method you use, you must post consistently. Whether this is on a weekly basis or a daily basis, your followers must be able to rely on you. The more content you post, the more you will be recognized as a subject matter expert.
Make the content yours
You are a unique individual. You have your own distinct outlook on the world. Use this to your advantage. No matter what topic you write about, you have the ability to put a personal twist on it, just by explaining it the way you see it. Embracing this will allow you to stand out from others covering similar topics.
Write content that you find interesting
If you are passionate about what you are discussing, chances are someone else will be too. Even if this topic doesn’t directly correlate with what your business does. For example, let’s say you sell tires, and also have a creative side. You can post an article discussing 10 uses for your old tires. People may read this and decide they are getting close to needing new tires and wouldn’t mind having a tire swing out back.
Finally, you need to be confident in what you are writing. You are writing about what you already know. If you truly find what you are writing about to be interesting, the chances are pretty good that you won’t be alone in that thought. Being a subject matter expert doesn’t necessarily mean that you will have thousands of people following your blog, it just requires a handful of people to trust your experience and opinion.
We are all subject matter experts on something. The trick is to dig deep to see what that something actually is. Once we have it in our grasp, we use the tools and outlets available to us to share with others. When all is said and done, it really is that simple.
We would love to hear from you if you were thinking of coming up with some new and fresh ideas to market your business! Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!