Here Are 5 Ways Your Business Could Benefit From 30 Second Videos
Most business users are constantly caught in the conundrum of whether or not to do a video advertising campaign. Well, here is some news: your competition is already distributing videos and capturing the attention of your potential customers. If you’re not using video marketing as a part of your strategy, you’ll be left in the dust.
Here are five benefits of 30-second videos for your business.
#1. Tell your brand’s story
Believe it or not, video is not about selling your service – it’s about emotionally connecting with potential prospects. They say a picture is worth a thousand words, but I would argue that a video is worth at least a million. This is a great way to share a small part of your business, your story, and who you are in a way that text cannot.
#2. Consistently engage with your viewership
Consistency is key! Yes, it’s very cool to create a video that you spent six months putting together and it completely goes viral. But, at the same time, I would rather have 50 videos that my fans are enjoying and engaged with, rather than having one viral video. You should create a release schedule that will allow you to stay consistent with releasing videos, rather than releasing only one video per year.
#3. Create video sales letters
If you sell any product or service on your website, you are so much better off creating a video explaining your products, demonstrating that product, or explaining your services. Believe it or not, consumers are 64% more likely to purchase a product after watching an online video. So, they’re either watching your video or they’re watching your competitor’s video.
#4. Have fun with your videos
If you have a lot of people working in one office together, have an area set up where your employees can create random videos about anything they want, giving you good content to include in your video. They could be teaching something about a particular product, or maybe talking about something they have worked on with a client. A “creative video room” in essence where the staff can create videos on whatever they please. Not every video will be usable, but just imagine the content that you could capture.
#5. 30-second videos encourage social shares
Social networks encourage video content with their new features. Facebook has launched 360 videos, Live Videos, and Lifestage. Instagram has put in place 30-second videos, IGTV, and Instagram stories. Twitter has Periscope and YouTube is the second most popular social network in the world.
These are just a few ways to use 30-second videos in your marketing strategies. However, there are so many other ways that you can use these short videos and Two Second Media is available to help. Please call if you would like to talk about setting up a strategy to help your business make any type of video. Conversations are always free! Stay safe and we look forward to hearing from you.