Is eCommerce Right For Your Business?
The internet is kind of a big deal. This is probably already very clear to you. After all, you are currently researching more about this eCommerce phenomenon. This puts you on the right track towards improving your business by taking advantage of technology.
There’s been significant growth in e-commerce in recent years. To give you a better idea, according to Statista, in 2014, total online sales reached $1.3 trillion. Now that number has more than tripled in 2020 to $4.2 trillion and is anticipated to keep growing as we move deeper into the 2020s.
As of 2020, from data collected by Oberlo, there are roughly 7.8 billion people in the world. And just over a quarter (26.28 percent) of them are online shoppers. So, there is no doubt that eCommerce is becoming more and more popular with every passing year. The question becomes whether or not you should adopt it for your own business. It isn’t necessarily right for all businesses. What it comes down to is having a knowledgeable outlook on your business and being willing to commit to all eCommerce demands. It is not an easy step to make but can be extremely beneficial for those that succeed.
In order to determine if eCommerce is right for you, you must be willing to do all of the following:
Alter Your State of Mind
Ecommerce will require you to adopt a new way of thinking. While all businesses are the same to some degree, there are differences that come with diving into the web. Understand that your world will expand. The internet has allowed small businesses to sell their product across the globe. While this new batch of potential customers can seem appealing, don’t forget that your competition could increases on a global scale also. In the world today, you no longer have to just deal with people in your area. Decide if your business makes sense online. For example, consumers rarely shop for auto parts or groceries online. Some things are just not as practical to obtain through the internet. It is your job to make sure your products are suitable for online shopping. Know your target market. This is true with any type of business, but especially eCommerce. Before peeling back any more eCommerce layers, you want to establish this. Remember that with eCommerce your target isn’t necessarily limited to your zip code.
Design a well-crafted and user-friendly website
With eCommerce, your website becomes your storefront. Businesses have spent centuries perfecting their physical store layouts and designs. Your website will need to possess the same amount of attention to detail, if not more. Everything from the design of your website to content will need to be thought out. People are shopping online for the convenience of it. If you do not meet this demand, all it takes is two clicks of the mouse to be on your competition’s website. You must be willing to put time, effort, and money into perfecting this aspect of the business. Shopping journeys start online (think Google) and it’s crucial for brands to have a strong online presence. It’s smart to invest in digital marketing strategies like SEO and social media. Brands that do so can generate a high volume of leads and build brand equity that can pay off when shoppers are deciding who they want to purchase from.
According to Statista, 4. 75 percent of people shop online at least once a month. No longer is it practical to just have a website. Now you need to have mobile sites that are friendly on popular smartphones. Websites must look good on tablets. Everything should portray your brand in a professional way. Again, it is all about convenience these days. The modern consumer has become lazy. You have to provide for this mindset. Making sure your business can be found anywhere is the first step in addressing this. Another great way to do this is to consider social media. If you are not already involved with a social media platform, we recommend it. Social media is a great way to promote your website and products. It also provides you a way to communicate with your customers. Chances are, somewhere in the social media realm, there is a conversation stirring about your business. You want to be a part of this conversation.
Take advantage of the perks!
Upon dipping your toes into eCommerce, you will find that there are a ton of perks. As a business owner, you need to make sure you capitalize on everything it has to offer. Allow for customer reviews, connect your site to a blog, allow people to customize a product, all of these are great ways to use eCommerce to its fullest. If you are willing to do all of this, eCommerce may be right for you. At the end of the day, you know your business best.
If you or another business you know could benefit from the marketing and advertising services of Two Second Media, please reach out. Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!