Our Work > ATN Corp

ATN

The:Brief

ATN was founded in 1995, and today is the leading Tech Optics company that is revolutionizing their industry. They are the market-leading manufacturer and developer of 4K Resolution Digital Smart Optics for Day and Night operation, as well as Smart Thermal Imaging optics for ultimate Night Operations. ATN’s optics are perfect for hunters, outdoor enthusiasts, military and law enforcement.

The:Needs

ATN found our company online and connected with us over a year ago needing PR help with a trade show in which they were launching eight brand new products. They asked us to create a press release to help promote the new products that were being released.

The:Work

We created an SEO optimized and keyword heavy press release for ATN and distributed it through PRWeb – where over 1200 websites and journals have access to it.

 

Impressed with our work, ATN reached out to us again needing public relations help in releasing five new products. We wrote five exceptional press releases on their new state of the art products. ATN contacted us a few months after that to write and release another press release about a product relating to COVID-19.

 

The:Results

  • The press releases written for ATN received higher rankings in search engines as they are considered more relevant, timely, and informative than promotional or web copy, so the relevant audience was able to find them faster and easier
  • ATN saw greater exposure for their products
  • The ThOR LT press release received a total pickup of 120, release views and hits of 2,485, and a potential audience of over 26 million
  • The Thermal Handheld scanner received a total pickup of 72, release views and hits of 3,024, and a potential audience of over 18 million
  • The TICO LT received a total pickup of 73, release views and hits of 2,672, and a potential audience of over 18 million
  • The Rebates offer received a total pickup of 120, release views and hits of 2,698, and a potential audience of over 26 million
  • The ThOR series received a total pickup of 120, release views and hits of 2,373, and a potential audience of over 26 million

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