Video production for marketing has been hugely successful for decades. Humans are visual in nature and have always had a huge attraction to video. This is why YouTube is the second most used search engine today, and quickly taking over Google for the number one slot. Video is worth the investment, period.
Adding video to a landing page increases conversions by more than 80%. More than 8 out of 10 business that use video say they receive a direct ROI from their videos. We could go on and on with more stats, but these two stats alone should cause you to realize how important great video production is.
There are certainly times and places for using your cell phone to take a video and share for your brand. In fact, our team continually coaches our clients on situations where they can do much of their needed video production on their own, without having to pay us. We consider this coaching and planning a key piece of our service offering.
There are also times and places where cell phone video simply won’t work. Our team has won countless awards over the past decades for our video production. We have proven time and time again that we create videos that entertain, inform, and convert. 98% of consumers say they use video to learn more about a product or service. 98%! That means videos can engage even the most lazy or difficult buyers. Video builds trust and adds legitimacy to your brand. Plus, search engines like Google, love videos.
Video ads average a click-through-rate of nearly 2%. This eclipses the CTR for all other digital ad formats. Even emails with video benefit with CTR being increased by 96%.
Whether it’s for your website, social media, email campaigns, etc., you can trust our video production team. We will create a high quality, relevant, and budget conscious video that simply works.