When you own or run a business, people associate your face with your business. That’s why it is so important that you have a high-quality, professional headshot. Using your phone, electronic device, or camera to take a photo just isn’t good enough. If you’re a...
People go to the internet to seek information. This can come in the shape of scouring social media to see what a friend or family member has been up to, to using search engines in hopes of finding a solution to the weird noises your...
Small businesses that are looking into how press releases fit into their business model may be unaware of the benefits it could bring for the long-term. Without PR, it’s unlikely you will gain the added attention for which your company strives and deserves in this...
Competitive Intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors help shape product development, pricing, brand positioning, and more. The key is to identify challenges, advantages, and white spaces to build a strategy that creates...
Trade Shows are a great way to interact with people in your industry, as well as people outside of your industry who could be potential clients. It is important that you focus on the design of your trade show booth for many reasons. Your display...
As a small business owner, After all, people need to know you exist before they can become a loyal customer. So how do you spread the good news of your existence without coughing up the money for an award-winning super bowl commercial, or spending six days...
In 2020 most businesses will go to the internet to start marketing their business, it's quick and relatively inexpensive to get started. But for many, the internet isn't the only marketing solution available. Many people believe "radio is dead." However, that’s not necessarily the case. According...
Website content provides information that can be used to educate search engines about your website. You should always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website's purpose. You must know what your topic is before you start writing...
Website analytics are very useful in optimizing website performance. They highlight how viewers are interacting with your data. Analytics can allow you to understand how well your website is performing, and will also provide you with insightful data about your viewers. You can use all...