Why You Need Professional Headshots For Your Business

When you own or run a business, people associate your face with your business. That’s why it is so important that you have a high-quality, professional headshot. Using your phone, electronic device, or camera to take a photo just isn’t good enough. If you’re a business owner, entrepreneur, or professional, here are some of the main reasons for using a professional photographer to take a headshot for your business.


Gives Your Business a Personal Touch

By having a professional portrait on your “about us” page, you can give your business a personal touch. Let’s face it. Most people want to see a photo of the person with whom they’re doing business.  When you include a portrait on your website, your business becomes more personal, making it look more human.


Makes Your Website Look More Professional

When your website has more consistent images, it looks more professional. Consider that having more than one headshot can be distracting, but when you use the same one for all your social media pages, it gives your clients the message that you’re a professional. When there are several different headshots, a business can appear disjointed, which can be a turnoff for potential customers.


Enhances Your Biography Page

Because your biography or “about” page usually gets the most web traffic, it’s critical that it includes headshots of all your professional staff. When people log on to a biography (bio) page, they want to connect a business with a face and not just read a narrative about the person running the company. Furthermore, adding a headshot to a biography gives the page more professionalism, and it makes your business seem friendlier.


Vertical vs. Horizontal Headshots

Before you book an appointment, tell your photographer your preference, regarding the orientation of your photo. A vertical headshot, which is portrait orientation, is the style that is most used. Horizontal headshots can also be a great choice. The advantage of a horizontal or landscape view is that it allows for more room on a page to fill it up with a background or the ability to crop in tighter for a more traditional look.


Useful for Market and Branding Collateral 

Branding is much more than just a catchy logo or tagline. It’s also an emotional tie that you make with your customers. In other words, your face is your company brand. Business owners use marketing collateral to talk about pertinent information, regarding their merchandise and services. Your headshot is a significant part of your marketing collateral.


These are just a few reasons why you need headshots for your business. We would love to hear from you if you were thinking of coming up with some new and fresh ideas to market your business! Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!


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