Writing Content For Your Website – It Is Different
Website content provides information that can be used to educate search engines about your website. You should always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website’s purpose. You must know what your topic is before you start writing about it. If your content is unclear – it will confuse your readers and stop them from reading any further. One key to having great content for your website is to write about topics that you are interested in, excited about, and wouldn’t mind researching yourself. Make sure not to go off-topic, and keep your content simple and precise. You must know who your audience is going to be and what demographic you are targeting.
For younger readers, you will need to be more engaging by including more visuals such as images and GIFS. You may also consider a simpler vocabulary, for an easier read. If the audience you are targeting is over 50, they may be looking for complex, formal, and informative content.
Also, be sure to think about whether the audiences you are targeting are professionals or beginners.
If they are professionals, make sure to use industry-specific terminology and more formal language which they will understand. Try to use reliable sources to inform them of a topic. If your audience is beginners and learning about a new topic, you can write “how-to” guides to help them. Be sure to give them tips and advice, keep it simple.
It is very important to know the purpose of your post when creating content for your website. If you are writing to entertain your audience, try adding some humor with videos and GIFS and incorporating a playful and interactive voice. If you are providing information for your readers, use statistics, suggest helpful tips, and answer questions that will provide them with knowledge on certain topics.
No one wants to see a post without paragraphing and without a good structure. It is also a turn off to see a post filled with great information but lacks visuals. You must structure your content in a way that engages your readers and keeps them on your page until your last word. Making your post without structure will leave you with a very high bounce rate.
SEO (Search Engine Optimization) is a very important part of your post.
The idea of creating content is to get readers and make your page popular for the topic that you are writing about. The way you should do this is to note down the specific keywords around the topic you are writing about, which get a lot of searches per month. The volume should not be too low or high, you should be around 10 and 1000 per month. It is also important to note the keyword difficulty, how hard it would be to rank for a specific keyword. If the keyword is too difficult, it is probably not worth using. Be sure that you use variations of your keywords and phrases to avoid being too repetitive.
A big part of your audience is going to be visual learners. So having infographics, such as step by step guides with images and captions. This will make your post easier to understand. Include facts and figures which can be backed by reliable research. Statistics, numbers, and graphs demonstrate that you have thoroughly researched the topic and you know what you are talking about.
When writing content for your website, you want to always make sure your content stays up-to-date.
If readers find information on your website that has changed and is no longer accurate, it can be misleading for them and they would, consequently, be reading information which is incorrect. Instead of saying 25 years ago, try saying, it has been over 25 years since… That will keep the information relevant for several years.
You cannot successfully write content for a website without it being proofread, edited, and checked for mistakes, several times.
It is a very tough job, but it is worth it if it means you will be providing immaculate, high-quality content. If you do not have an editor to go through your work to check for these types of mistakes, there are websites that can assist you.
If this all seems a little overwhelming and too much for you to handle – we can help. If you or another business you know could benefit from the marketing and advertising services of Two Second Media, please reach out. Visit our website twosecondmedia.com, follow us on our socials @2secondmedia, or call our local office number at 602-699-6271. Remember, Two Second Media is always here for you – conversations are always free!